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What is Digital Marketing?

What is Digital Marketing?

Digital marketing has become an essential platform that can no longer be ignored, regardless of the industry or type of business. In the early days, corporate companies believed having a website was sufficient to maintain their presence on the internet. Then, the concept of SEO entered our lives. Back when Google’s algorithms were not as advanced, simply listing keywords in the title and meta-key sections, or even hiding keywords in small fonts or the same color as the background at the bottom of the webpage, was enough to appear in relevant Google searches.

Digital Marketing

Things started to get more complicated as Google introduced the PageRank concept. This gave rise to the era of “you link to me, and I’ll link to you” strategies. However, this too became more difficult as Google eventually stopped approving reciprocal link exchanges.

Then came the social media era. Businesses that grew solely through social media, without even knowing about Google, started to emerge. While some companies or individuals operated exclusively through channels like Instagram boutiques, these platforms also began to attract the attention of corporate firms. With mass messaging, Google, Facebook, and other social media advertisements, the field of digital marketing became increasingly complex.

Initially, companies managed these tasks with a single employee, but eventually, they began hiring various specialists, such as social media experts, SEO experts, and content editors.

One of the reasons why this field has developed so much and why companies are investing heavily in it is due to the increasing role of e-commerce and online communication, both in wholesale and retail sectors.

The Importance of Multichannel Marketing in Digital Marketing

Multichannel marketing is crucial because different customer groups have different preferences. For example, some customers pay attention to WhatsApp messages but may ignore SMS. Similarly, a user who doesn’t check emails might make a purchase after seeing an advertisement on Facebook. A customer who shows no interest when they first see an ad may decide to make a purchase after seeing it again.

Multichannel marketing systems developed for this purpose now employ AI functions, such as reaching out to customers again through the channel they responded to previously.

If you are not a corporate company and do not feel the need to be present on every platform, you should use your time and human resources most effectively and operate on the platform where you achieve the highest efficiency. Additionally, if affordable solutions are found for other platforms, these tasks can be outsourced.

Another important point is to keep track of newly emerging platforms and seize new opportunities. For instance, in the early days, Google AdWords and Facebook ads were very affordable, but as competition increased, so did the costs of these channels. However, companies that advertised before the competition grew achieved highly efficient results.

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